The past few years have seen the growth of influencer marketing and for good reason. Collaborating with influential people on social media can be a powerful promotional tool to reach a targeted and captive audience! However, some campaigns struggle to achieve their desired results. Today, CASACOM...
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Mindfulness at work: esoteric ephemeral concept or relevant HR approach? As far as I am concerned, it is, without a doubt, an ideal to achieve. To practice mindfulness at work is to be consciously vigilant, fully invested, acknowledge the loss of focus and be able to...
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On a regular basis, we hear about people or companies’ social media accounts being hacked. You might know of someone who this has happened to, or you could have been a victim of this invasion of privacy yourself. Social media security is something that’s becoming more...
Read MoreOne of our prediction for 2019? More and more public relations firms will offer services traditionally offered by advertising agencies. Will they become one? Listen to our President and Founder, Marie-Josée Gagnon, talk about her predictions with Catherine Chantal-Boivin, director of the CASACOM STUDIO. Stay tuned...
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Over the past year, the #MeToo movement has initiated a real change in culture around the world and companies are no exception. This collective awareness has accelerated the implementation of measures to prevent harassment, such as the Canadian anti-harassment bill, C-65, which received Royal Assent...
Read MoreIn this very first episode, hosted Catherine Chantal-Boivin, director of our creative studio, learn how live video can be a powerful tool for brands and organizations! Learn more in the blog article The power of live...
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The process of measuring the impact of public relations can be open to interpretation – as there is no standard, industry-wide way to evaluate results. In many cases, the number of media spin-offs and the reach achieved are evidence of it. While the change in...
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Social media communications are constantly changing: weekly updates, new features, and changes to algorithms are things you have to deal with on a daily basis. How to monitor all these changes and remain effective in community management? Here are four steps that I highly recommend: ...
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Creating inspiring, different and authentic content for social media can become an impossible mission if you do not ask yourself the right questions right from the ideation. While we must produce quality material, we must also ensure that the right content will be seen at...
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Is it not what the population will do "tomorrow" (rather than today) that should interest organizations? When it comes to studying a market, the key lies in the ability to assemble a random sample that is representative. This remains difficult to do on social media since...
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