Blog and Vlog
Don’t miss them!
Will Canadians be spending less this holiday season and shopping online more?
Analytics company, SAS has released new research that suggests one in five Canadians plan to spend less on their holiday gift shopping this year than last (the poll included 3,458 consumers in the U.S.,... Read More
Before enjoying this Halloween weekend, take some time to catch up on a few PR and communications tips and stories from this past week and yes, even facts on candy. Happy Halloween!
Building great media lists take a lot of time, care and strategy... Read More
It's Thanksgiving weekend! Before enjoying time with friends and family and of course the delicious food, why not wrap up your week with helpful communications tips and stories from this past week. And let’s not forget to cheer on Canada’s team, The Toronto Blue Jays... Read More
Take some time to catch up on communication news and tips from this past week before relaxing this weekend.
We all get writer’s block. Sometimes when you focus on a piece of work for too long you get frustrated because you don’t know what to write.... Read More
We have all experienced sending out pitches and not getting a response from journalists. You’ve done your research, it’s well-written and the information you’re sending is newsworthy. So why don’t we get a response? Just because you didn’t hear back doesn’t mean you... Read More
McDonald’s Canada debuted their new advertising campaign this week, which focuses on the perception of young employees. Many people believe that young people are late to their jobs, can’t handle responsibility or manage money. However, McDonald’s wants Canadians to know that isn’t the case... Read More
Brands interested in entering the Canadian marketplace face cultural differences that demand unique communications strategies in order to be effective. Our Worldcom PR Group Houston partner Ward sat down with CASACOM CEO Marie-Josée Gagnon to discuss what it takes to enter the Canadian marketplace and... Read More
The long weekend is upon us. Before heading to the cottage or taking time to relax this weekend, why not spend a few minutes catching up on some of the interesting communications tips and stories from this past week?
Ever wonder what your desk says about... Read More
Why not end your work week with some of our favourite communications and PR tips and stories from this past week.
Canadians spend the majority of their online time on mobile devices (trend skews towards millennials) according to a new report from ComScore. This Global... Read More
LinkedIn is a powerful social media network. Even though users typically hunt for a new career or connect with other professionals through this platform, LinkedIn can be a great source for marketers and PR practitioners to share content.
Here are five ways to use LinkedIn in... Read More