CASACOM has just won four major awards in Québec, Canada and the United States for the Ultima Foods iögo launch and the entry of Michaels stores into Quebec. These are recognitions that inspire us to take on new challenges! For Ultima Foods iogo launch The awards season...
Read MoreAt CASACOM, there’s nothing we love more than creating new brand experiences for our clients. Our recent “Indulge Your Senses” event for Beautiful Heat, a hydronic radiant heating association, was no exception. Working with Karen Sealy, award-winning interior designer, design expert on Cityline and host of...
Read MoreAccording to Paul Holmes from New York-based The Holmes Report, public relations professionals should be involved in any business decisions potentially impacting the reputation of organizations. While it is common practice to see lawyers reviewing press releases, PR advisors should, on their part, review legal...
Read MoreI am pleased to announce that CASACOM and its client, Ultima Foods, have been selected as finalists for the Public Relations Society of America’s (PRSA) Silver Anvil public relations award in the Reputation/Brand Management — Business – Companies with Sales up to $500M category, for...
Read MoreI am pleased to announce that Carolyn Ray and Annick Bélanger, respectively acting as Managing Directors of the Toronto and Montréal offices, have become Partners at CASACOM. In the 12 years since I founded CASACOM, I have found it both gratifying and stimulating. Now, I have two...
Read MoreOn March 1, I had the opportunity to attend the Canadian Council of PR Firms (CCPRF) Third Annual PR Agency Boot Camp. The day-long event featured interesting sessions on a variety of topics geared towards up-and-coming public relations professionals. Below are my top takeaways from the...
Read MoreIn 2013, will LinkedIn be the new Facebook? Will public relations and mobility be one and the same? And the double-screening trend (tweeting while watching television) will it sustain? If you’re like me, the myriad of predictions published each year intrigue you, but also make your...
Read More2013 started the same way 2012 ended: with great achievements and a bunch of exciting news for our team. The success of our City Book is definitely worth underlining given the two awards we received during the 20th edition of Les Greniers d’Or, on January...
Read MoreWhat a marvelous way to start the year! Take a look at the ranking of Québec PR firms just released by Infopresse. We are so honoured to have the trust of our clients and so proud of our smart and dedicated team in Montreal and...
Read MoreThis morning, the CASACOM team was at the Board of Trade of Metropolitan Montreal to hear Mr. Gerry Doutre, President and CEO of Ultima Foods, talk about the recent launch of iögo, the new way to say yogurt. What a story! What a success! At the...
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