Association of Quebec Women in Finance (AFFQ)
Raising Awareness
Challenge
The Association of Quebec Women in Finance wanted to increase its presence on social media and create different content to share its mission and the advancement of women in finance among its various audiences.
Strategy and Activities
Optimized Facebook and LinkedIn pages, as well as created event pages.
Developed a content strategy and editorial calendar for social media.
Released several videos highlighting the AFFQ's events, inspiring advice shared by members and highlights from year.
Managed web campaigns to position created content.
Supervised graphic design work of the official program of the annual Gala Les Talentueuses (48 page document).
Developed and wrote a document with graphics outlining highlights from the year.
Created various content (invitations, gala ticket, advertising).
Results
609 new LinkedIn subscribers and 175 Facebook followers in four months.
1.72% increase of engagement on LinkedIn.
1.6% increase of engagement on Facebook.
19,000+ video views of events on Facebook.
Relevant Data
19000
+ video views of events on Facebook
609
New LinkedIn subscribers and 175 Facebook followers in 4 months
1
% increase of engagement on Facebook
