Clearly
How to Get Recognized in Quebec
Challenge
The Canadian online eyewear company Clearly had been present in Quebec for several years, but had difficulty connecting with the consumers of the Belle Province. With their affordable frames and their commitment to offer a pair of glasses to someone in need for each order made on their website, the brand had everything to conquer the hearts of Quebecers. And that’s what CASACOM is helping them accomplish – using a variety of tactics to reach their audiences. Here’s what we’ve done so far:
Strategy and Activities
Positioning of the brand and recommendations for a successful entry into the Quebec market.
Creation of a brand tagline: Lunetterie en ligne, to meet the standards of the Office de la langue française.
Partnership negotiation with a Quebec ambassador. Our top pick, Anouk Meunier, fell in love with the brand and agreed on taking the ambassador role. Fun fact: a few weeks before, Anouk learned she needed glasses for the first time!
Media training for the two brand spokespeople: Anouk Meunier and Arnaud Bussières, President and CEO of Clearly.
Conception of a survey with Leger, on the state of online eyewear buying in Quebec.
Launch of the brand in Quebec with a lifestyle event, where more than 28 media and influencers attended.
Media relations to announce Clearly’s deployment in Quebec with the announcement of Anouk Meunier as the brand spokesperson to lifestyle media, and the survey results to the general and business press.
Several other activities are in progress and we can’t wait to share them with you!
Results
To date, the brand received 25 media mentions for a total reach of 9,142,000. Its launch announcement in the province gathered 16 mentions alone.
The month the brand was officially launched, Clearly.ca saw its online visits from Québec climb by 66.72% compared to the same month the year before.
Relevant Data
16
Media mentions covering the brand’s deployment in Québec, thanks to its new spokesperson and survey
9142000
Total media reach, to date
66
% increase in visits on their website, compared to the same date last year
