NOVIPRO
Promote Expertise & Attract Prospects
Challenge
For the second year in a row, NOVIPRO conducted a study in collaboration with Léger with more than 460 decision-makers from medium and large size Canadian companies, to learn about the main trends in IT.
Strategy and Activities
Developed and executed a media relations strategy in Quebec and Ontario.
Created customized approaches to relevant media targeting business executives and potential customers to attain coverage on launch day.
Proposed a turnkey story to TVA, La Presse and Radio-Canada based on unpublished data of the study, context related to a current issue or questioning related to the theme and leveraged the CEO of NOVIPRO for interviews.
Coordinated the publication of the study in TechnoMontréal and Technopolys newsletters.
Created a social media editorial calendar that was spread over seven weeks to keep the study relevant.
Results
16 pieces of media coverage.
4.8M media impressions.
Front page article in the business section of La Presse+ and a TVA report.
TechnoMontréal newsletter distributed to 20,000 subscribers.
600 business leads, four times more than the first edition.
Relevant Data
16
Pieces of media clippings
4
M media impressions
600
Business leads
