Lithion Recycling
Partnerships that propel the company’s development and the deployment of their technology
Challenge
- Founded in 2018, Recyclage Lithion has developed an efficient and cost-effective process to recover strategic materials from end-of-life lithium-ion batteries and production waste. Lithion’s process recovers and treats up to 95% of battery components so they can be reused by battery manufacturers, closing the battery life cycle.
- Now considered one of Quebec’s leaders in the battery industry, Lithion entered an important phase of its development in early 2022, announcing several partnerships that will allow it to build its first plant in Quebec and launch the deployment of its technology internationally.
- CASACOM has been collaborating with the company since the very beginning. We developed the visual identity of the organization. As part of these announcements, CASACOM was mandated to support the organization in the various important announcements.
Strategy and Activities
Creation of a national media relations strategy.
Drafted and distributed a press release regarding the closing of the first significant tranche of a Series A financing.
Drafted and distributed a press release regarding the conclusion of a partnership for the exclusive licensing of their technology in South Korea.
Distribution of a press release announcing the investment of the Government of Quebec and Investissement Quebec in the company.
Conducted media approaches and coordinated interview.
Results
68 media spinoffs for the three announcements.
The total reach of the spin-offs represents 36,079,407.
