Renewed open house combining virtual and presential
For a second edition in the context of a pandemic, the Collège de Montréal sought to create an engaging open house that would take into account the health restrictions in effect, but also consider “virtual fatigue”. The Collège de Montréal therefore mandated CASACOM to accompany it in its 2021 admissions and open house campaign.
Strategy and Activities
Development of a campaign concept, Awakening their passion, transforming their future, which refers to the College's extensive offering.
Developed and executed a three-pronged digital strategy (admissions, awareness, and conversion) for the 2021 landing page, College social media, and AdWords
Creation of a variety of content for the website and social media (dynamic campaign video, video vignettes, video interviews, Director General's message video, podcast, photoshoot, visuals)
Optimization of existing content (update videos to reflect the current campaign, modification of the College's landing page and website to host the new content)
Support for open house webinars (standardization of presentations, filming and editing of webinars, set up a live ``Grand Finale`` event, with on-site videographer and insertion of graphics and video)
Creation and mailing of newsletters
The campaign generated 1,290 admissions, and the content created garnered 2,645,552 total impressions.
At Ultima Foods, we consider CASACOM a true partner. Not only do they advance our communications strategy, but they always bring intelligent, fact-based solutions to any problem we face. And on top of that, they are extremely dedicated, passionate and creative. From corporate communications to issues management to innovative events and media relations, we rely on their counsel and advice to help us build a strong Canadian brand.