Association de la construction du Québec
Launch of new brand image
Challenge
The ACQ unveiled a brand new image, with an updated visual identity and a new logo. The angle of the launch campaign was “Builders of the future”.
CASACOM was mandated to promote this new image with a multi-channel digital and content strategy.
Strategy and Activities
Development of a complete strategy for the launch of the brand image
Digital broadcast strategy for various platforms to build awareness of the new visual identity (Approached construction and real estate owners and executives on LinkedIn, Targeting the general population, as well as construction workers, Dissemination through web banners and social media to people interested in construction, materials, renovation, real estate and other similar fields, Design and execution of a local media buying strategy)
Creation of multiple videos for social media and the web (Creation of an evolving animation unveiling the new brand image, Production of a corporate video presenting the President of the ACQ and his vision, Creation of four dynamic vignettes presenting the benefits of ACQ)
Results
An optimized multi platform strategy
28M total impressions
Support for the launch of the podcast
Relevant Data
27
Advertising channels
6
Videos put online
739719
Video views
