Association de la construction du Québec (ACQ) | CASACOM
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Association de la construction du Québec

Launch of new brand image


The ACQ unveiled a brand new image, with an updated visual identity and a new logo. The angle of the launch campaign was “Builders of the future”.

CASACOM was mandated to promote this new image with a multi-channel digital and content strategy. 

Strategy and Activities

Development of a complete strategy for the launch of the brand image

Digital broadcast strategy for various platforms to build awareness of the new visual identity (Approached construction and real estate owners and executives on LinkedIn, Targeting the general population, as well as construction workers, Dissemination through web banners and social media to people interested in construction, materials, renovation, real estate and other similar fields, Design and execution of a local media buying strategy)

Creation of multiple videos for social media and the web (Creation of an evolving animation unveiling the new brand image, Production of a corporate video presenting the President of the ACQ and his vision, Creation of four dynamic vignettes presenting the benefits of ACQ)


An optimized multi platform strategy

28M total impressions

Support for the launch of the podcast

Relevant Data


Advertising channels


Videos put online


Video views