A Worldwide Telecom Announcement
In June 2009, CASACOM orchestrated the announcement of a major voice services agreement between our client Tata Communications and BT Group —two of the world’s largest voice and IP service providers—together with Tata Communications’ in-house teams.
Our role consisted of getting the word out to Tata Communications’ 5,000 employees, suppliers and partners, as well as to the business media and telecommunications trade publications. The time differences made for an intense day, as the press release went around the world in just minutes.
Strategy and Activities
Produced a communications plan with tailored activities for the targeted priority markets (India, United States, Canada, Europe, Africa, Middle East, and Asia Pacific).
Developed internal and external tools and worked with TATA to create the media strategies with its British partner.
Prepared a strategy for the day of the announcement, which included targeted calls to main clients and providers throughout the world.
Coordinated the spokespeople team made up of representatives from India and a team from the USA.
335 quality articles published worldwide.
Reached all employees, important clients and providers in a cohesive and effective way.
At Ultima Foods, we consider CASACOM a true partner. Not only do they advance our communications strategy, but they always bring intelligent, fact-based solutions to any problem we face. And on top of that, they are extremely dedicated, passionate and creative. From corporate communications to issues management to innovative events and media relations, we rely on their counsel and advice to help us build a strong Canadian brand.