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Tata Communications | CASACOM
60005
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Tata Communications

A Worldwide Telecom Announcement

Challenge

In June 2009, CASACOM orchestrated the announcement of a major voice services agreement between our client Tata Communications and BT Group —two of the world’s largest voice and IP service providers—together with Tata Communications’ in-house teams.

Our role consisted of getting the word out to Tata Communications’ 5,000 employees, suppliers and partners, as well as to the business media and telecommunications trade publications. The time differences made for an intense day, as the press release went around the world in just minutes.

Strategy and Activities

Produced a communications plan with tailored activities for the targeted priority markets (India, United States, Canada, Europe, Africa, Middle East, and Asia Pacific).

Developed internal and external tools and worked with TATA to create the media strategies with its British partner.

Prepared a strategy for the day of the announcement, which included targeted calls to main clients and providers throughout the world.

Coordinated the spokespeople team made up of representatives from India and a team from the USA.

Results

335 quality articles published worldwide.

Reached all employees, important clients and providers in a cohesive and effective way.

Relevant Data

5000

Employees and suppliers

5

Continents

335

Quality pieces of coverage