CASACOM’s Favourite Stories, Facts & Tips of the Week

Before enjoying this Halloween weekend, take some time to catch up on a few PR and communications tips and stories from this past week and yes, even facts on candy. Happy Halloween!

Media Relations:

Building great media lists take a lot of time, care and strategy and you should apply dedication to it like any other work or task in your job. Below are some proven tactics that can help you manage your reporter and blogger relationships and building your list the right way. Each tactic is described in more detail in the article link below:

  • Value quality over quantity
  • Check out your competitors
  • Ask before you add
  • Take the time to make personal connections
  • Stay informed about who covers your topics of interest

Five steps to creating a useful media contacts list” (PR Daily)

Brands:

Most of us have a sweet tooth and in the spirit of Halloween we thought we would share the top 10 favourite Halloween candies from a recent Reader’s Digest article. Maybe some of yours are on the list! Fun and interesting facts you might not have known about each are also included.

  • Gobstopperspumpkin
  • Nerds
  • Popeye Candy Sticks
  • Fun Dip
  • Snickers
  • Reese’s Peanut Butter Cups
  • Whoppers
  • Junior Mints
  • Hershey’s Chocolate
  • Tootsie Roll

Top 10 Best Halloween Candies” (Reader’s Digest)

Retail:

According to a new analysis by consultant Ed Strapagiel, some retailers might be in for a “rude awakening” come this holiday season. Based on the most recent data from Statistics Canada, total Canadian retail sales were up only 1.4% year-over-year as of August.

Strapagiel attributes that mainly to significantly lower gas station prices, although he points out that other sectors are also “losing steam,” like grocery stores. However, home furnishing stores, shoe stores, and jewellery, luggage and leather goods stores all had above average sales gains, according to the data. You can read more about this report in the article link below.

Canadian retail growth slowing down” (Strategy Magazine)

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