CASACOM’s Top Three Communications Stories of the Week

Are you ready to find out what communications and PR stories caught our eyes this past week? Look no more, here’s our top three:

Reporters:

As most people in the PR and communications industry know, reporters won’t take your call if you have nothing interesting or new to tell them. However, a journalist-PR relationship can be strengthened by some human interaction. The concept is very simple, but with today’s media environment, it can seem hard to obtain. It comes down to the fact that reporters will pay attention to you if you pay attention to them. Below are four tips that will no doubt get a reporter’s attention:

1. Give them the story by which to tell their story
2. Serve up the visuals
3. Know (and understand) what they report on
4. Share information with no strings attached

Each tip is described in further detail in the following article:

4 Ways to Get a Reporter to Pay Attention to You” (PR News)

Brands:

This week the world’s largest consumer products maker, Procter and Gamble, said it will let go of more than half of its brands around the globe. About 70 to 80 of its top performers will remain when the shedding of brands is finished. Procter and Gamble did not mention the products they will keep and expect to sell the brands primarily to other companies. By minimizing its product lineup, Procter & Gamble is hoping to focus more energy on products that have bigger potential.

To learn more about what Procter and Gamble has planned for their brands, please read the article below:

P&G to shed up to 100 brands to focus on top performers” (Marketing Magazine)

PR:

Dorothy Crenshaw, founder of Crenshaw Communications, wrote an article that offers her take on the untruths, myths and misconceptions frequently found in public relations. Each myth or misconception provided is described in further detail in the article link below.

  • PR is free advertising
  • The more press releases, the more publicity
  • That’s an A1 story
  • The more keywords, the better
  • We have a secret sauce that no one can duplicate
  • At your fee, you’ll get the ‘A’ team
  • We can make your crisis go away
  • PR drives sales
  • Media relationships are everything
  • We can guarantee results in the first month

10 PR lies no client should believe” (PR Daily)

 Thought of the week:

 Without strategy, content is just stuff, and the world has enough stuff. – Avinash Kaushik

Public Relations - Communications Concept

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