CASACOM’s Top Three Communications Stories of the Week

Were you too busy to read about the latest trends in social media or missed some news in the communications world this week? No need to worry. You can read our three favourite PR and communications stories of the past week to catch up.

Tablets:

According to the latest report from Media Technology Monitor (MTM), nearly half of Anglophone Canadians 18+ now own a tablet; this is up from 34% one year ago.

Samsung has been doing a better job at getting consumers to use its Galaxy Tab device, however it still has a long way to go before taking over the iPad (it’s the device of choice for many consumers); iPads are now used by 29% of Anglophones. Tablets are used for a variety of activities as many of you know. Accessing the internet (89%), sending/receiving e-mail (69%) and reading online news (54%) were a few activities that were rated the highest.

To read more about this story and learn a few more interesting facts about tablet usage, please view the article link below:

Nearly half of Anglophones now own a tablet: MTM” (Marketing Magazine)

Social Media Statistics:

Digital Insights compiled the latest social media statistics into an infographic. The very simple, yet informative infographic highlights the growth on popular social media platforms we use every day, such as Facebook, Twitter and YouTube.

To take a look at these stats, take a peek at the link below:

Latest Social Media Statistics for Facebook, Twitter, Instagram and More” (PR News)

Women in PR:

Have you ever wondered why women dominate the PR industry? According to the Bureau of Labor Statistics, women make up 63 percent of PR specialist roles and 59 percent of PR management positions. However, many believe that there are not enough females at the C-levels. So why are there more women working in PR than men?

Reporter, Olga Khazan interviewed 10 women who work in public relations to help uncover the answer. Some of the highlights of what she discovered are provided in the article below:

Why women dominate PR” (PR Daily)

Thought of the week:

“No matter what people tell you, words and ideas can change the world.” – Robin Williams

women in PR

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