CASACOM’s Top Three Communications Stories of the Week

Are you eager to find out what communications and PR stories caught our eye this past week? Look no more, here’s our top three:

Branding:

The latest Consumerology report by Bensimon Byrne found brand trust is moving in the wrong direction. Women have become very skeptical according to the latest research: 54% are less trusting of companies versus 42% among men. Consumerology turned their findings into four pillars of trust:

The brand must live up to its end of the bargain and deliver on its promises. 88% of people found consistently good quality a “very” important consideration.

  1. The brand must treat consumers with honesty and fairness.
  2. The brand must not take advantage of consumers, especially if they are in a lower income bracket; 97% agreed that when they see hidden fees on their bills, it feels like they’ve been lied to.
  3. The brand must have good values.

To see the four pillars explained in further detail, please view below:

Brands + Trust: The Pillars of Trust” (Marketing Magazine)

Content Marketing:

Entrepreneur has provided a brief guide for content marketing, on how to come up with 50 ideas in 30 minutes. The Rules are as follows:

  • Quantity over quality – everything counts.
  • Force yourself to write stuff down – the good, bad and worse.
  • This is idea generation only – simple ideas.
  • Be specific – as you write things down, keep your topic in mind; specific based questions help.

Want to learn how to come up with 50 ideas? You can read more about them here:

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes” (Entrepeneur.com)

Public Relations:

In some ways, technology has changed the face of Public Relations; new channels have emerged and conversations have replaced simple news delivery. However, the keys to being an effective communicator remain the same – and remain imperative to PR success. Below are a few examples:

  • Clarity
  • Active Voice (subject-verb-object)
  • Messages, messages, messages
  • Learning what words actually mean
  • Owning it – always remember, every document you write is building and altering your personal brand

To view the remaining 10 keys to PR success, see the link below:

15 Enduring Keys to PR Success” (PR Daily)

Thought of the week:

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou

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