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Kelly’s Landing

Exclusive Media Preview Event For Top Toronto Media & Influencers

Challenge

Kelly’s Landing is the newest addition to the Landing Restaurant Group, located in the heart of downtown Toronto. The Landing Restaurant Group asked CASACOM to generate awareness and media coverage around Kelly’s Landing in advance of the grand opening.

Strategy and Activities

Hosted an exclusive media preview event of the restaurant, inviting Toronto’s top influencers, food and lifestyle bloggers and media to have an authentic, hands-on Landing experience.

Developed communications materials (invitation, fact sheet, media alert); and executed media relations activities, along with supplier relations and analytics reporting.

Produced unique and authentic Landing experiences that engaged media, bloggers, and influencers resulting in videos and photos for their high-reach social media platforms.

Results

Over 20 pieces of coverage.

5.8 million plus media impressions.

Social media reach: 732,874.

Instagram audience reach: 293,320.

Twitter audience reach: 431,504.

Relevant Data

20

Over 20 pieces of coverage

5

Million plus media impressions

732874

Social media reach