Adrienne leverages her rigorous mindset and strong leadership skills into delivering large-scale 360-degree communications projects at Casacom. Her accomplishments include a major campaign to promote the profession of school principal for the Fédération québécoise des directions d’établissement d’enseignement, which featured TV and radio advertising, a new digital content strategy coupled with traditional media purchases, and microsite optimization. Adrienne is no stranger to the education sector. Her previous extensive experience includes orchestrating a diverse range of activities for public school boards and private educational institutions, and organizing a public consultation tour for the Secrétariat à la jeunesse du Québec. Adrienne holds a bachelor’s degree in public relations from Université du Québec à Montréal, acquired after initially studying French literature at Université de Montréal. She made the switch to communications to funnel her love of language into real-life situations. She allies her considerable experience with brio, grace and unrivalled organizational skills, creating a stimulating environment in which to bring her clients’ projects to fruition.