Our expertise
Casacom anchors its business philosophy on three core pillars: strategic foundations, reputation building, and maximum impact.
We begin with a solid business strategy, which includes strategic planning, social responsibility, and brand positioning. Next, we integrate change management, laying the groundwork for sustainable transformation. We strengthen your reputation through our expertise in thought leadership, social acceptability, and crisis management, cultivating an image that inspires trust and respect. Finally, we maximize your impact with innovative activities and tools, impactful content, and multichannel digital campaigns.
Foundations
- Business strategy
- Competitor analysis and digital audit
- Positioning (vision, mission, values) and brand identity
- Strategic planning in social responsibility
- Resilience and sustainable development strategy and implementation
- Employer branding
- Change management
Reputation
- Issue and crisis management
- Thought leadership
- Social acceptability
- Team alignment
- Governance
Impact
- Content creation and production (video, podcasts, graphics)
- Multi-channel digital marketing
- Media buying
- Website building
- Media relations
- Government relations
- Employee engagement
- ESG/CSR reporting
- Casacademy programs, workshops and training courses
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