With over 15 years' experience in content creation and storytelling, Catherine Chantal-Boivin directs all creative projects at Casacom. She specializes in brand storytelling in all its forms: positioning, video, advertising, podcasts and brand identity. Combining strategy and creativity, she knows how to tell the story that will highlight an organization and convey its raison d'être. Catherine has directed 360 campaigns for organizations such as the Fédération Québécoise des Directions d'établissement d'enseignement, the Ordre des hygiénistes dentaires du Québec, Pharmascience, the Association de la construction du Québec and Hooked on School Days. A member of Casacom's new generation of shareholders, she co-founded Studio Casacom, a creative space that amplifying clients' public relations programs through design, video and podcast solutions. Her passion for true stories dates back to her career as a journalist with media outlets such as ICI Radio Canada (Canadian Broadcasting Corporation), Explora, V and Agence QMI.