Leading the Toronto office, Jason brings over 20 years of strategic communications expertise to his role, specializing in the creation and implementation of impactful PR campaigns. His approach, "Don't just add content, add value," focuses on integrating brand characteristics with ongoing public discussions, to effectively amplify corporate messages. His extensive background includes significant projects on both the agency and client-side, managing accounts for major entities such as Walmart Canada, Intuit, ASUS Canada, Egg Farmers of Ontario, USA Rice Federation, and Morton’s the Steakhouse. His practical and results-oriented strategies continue to deliver substantial value for both established and emerging brands, ensuring their messages are both heard and influential.