The CASACADEMY is a top-flight professional development centre that helps our clients – whether they are a CEO, C-Suite executive, public relations, marketing or communications manager, or a spokesperson − to become better communicators. Select your program!
CASACADEMY
PUBLIC SPEAKING / SPOKESPEOPLE
Our coaches have extensive experience helping CEOs, executives, premiers, diplomats, and even artists and athletes master the basics of public speaking and media relations. We tailor our training to your specific needs by building our sessions on subjects that arise in your specific work context.
CRISIS MANAGEMENT
We live in an age where issues are increasingly complex, yet public relations programs are expected to be just as persuasive as they were in simpler times. This is a huge challenge given the multitude of conflicting interests at play—interests that can derail even the most carefully designed communications plans. One crucial aspect of project success that many organizations still neglect is stakeholder communications. Many proceed with strategic business initiatives without taking all of their stakeholders into account as they lack experience in research and mapping. Our approach ensures stakeholder communications are informed by a solid understanding of perception and a clear vision of effective program goals.
CORPORATE VISION DEVELOPMENT
Every undertaking or project starts with an inspiring vision. We have teamed up with the consultants at Think8 to offer a structured process called “directed thinking.” It leads to highly effective creative sessions in which participants develop clear, concise, inspiring visions. You’ll hone or craft a corporate vision that fits you—and your business requirements—to one you’ll want to share with others.
STORYTELLING DEVELOPMENT
A company’s story is central to its positioning. Your organization’s story is the thread that should guide and fuel your corporate communications, both in-house and externally. Knowing how to build, formulate, share, and even tell that story is crucial to your company’s reputation, prosperity, growth, and positioning. And it’s a skill you can learn.
EMPLOYEE ENGAGEMENT
Business transformation and change are the norm in today’s economic climate and the responsibility to own and drive change internally is increasingly falling on the communications team. As a result, internal communications are more important than ever in driving employee engagement and creating fulfilling, inspirational workplaces. In fact, research shows that there is a strong correlation between high performing organizations and effective internal communications.
DIGITAL COMMUNICATIONS
To give your corporate communications rhythm, depth, and scope and strengthen your relationship with your target audiences, a web and social media strategy is a must. And with all the choices available and limits on your time and resources, making the right choice is crucial. What’s the best way to approach the digital universe? How can you make the right choices for your organization? How do you maximize return on investment? In short, how can you be strategic and effective?
CUSTOM PROGRAMS
Does your organization have specific needs? The CASACADEMY can help you meet them. We can develop custom programs to support areas, such as leadership development, internal communications, crisis prevention and issues management, content development, media relations, or branding. To find out more, contact us.