Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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Internship at CASACOM: A Rewarding and Human Experience

Seven weeks ago, I started my internship at CASACOM. As I write these lines, it is now coming to an end. These last weeks have been very rewarding and constructive from an academic and professional perspective. They allowed me to better understand the dynamics of...

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Mindfulness for a Happy Business

Mindfulness at work: esoteric ephemeral concept or relevant HR approach? As far as I am concerned, it is, without a doubt, an ideal to achieve. To practice mindfulness at work is to be consciously vigilant, fully invested, acknowledge the loss of focus and be able to...

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CASAvlog: Our PR predictions for 2019

One of our prediction for 2019? More and more public relations firms will offer services traditionally offered by advertising agencies. Will they become one? Listen to our President and Founder, Marie-Josée Gagnon, talk about her predictions with Catherine Chantal-Boivin, director of the CASACOM STUDIO. Stay tuned...

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#MeToo: Is your crisis management plan passing the test?

Over the past year, the #MeToo movement has initiated a real change in culture around the world and companies are no exception. This collective awareness has accelerated the implementation of measures to prevent harassment, such as the Canadian anti-harassment bill, C-65, which received Royal Assent...

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CASAVLOG #1: Live Videos

In this very first episode, hosted Catherine Chantal-Boivin, director of our creative studio, learn how live video can be a powerful tool for brands and organizations! Learn more in the blog article The power of live...

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The Four Steps of Effective Community Management

Social media communications are constantly changing: weekly updates, new features, and changes to algorithms are things you have to deal with on a daily basis. How to monitor all these changes and remain effective in community management? Here are four steps that I highly recommend: ...

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Avoid joining the “content abyss”

Creating inspiring, different and authentic content for social media can become an impossible mission if you do not ask yourself the right questions right from the ideation. While we must produce quality material, we must also ensure that the right content will be seen at...

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