Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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Making your communication strategy recession-proof

Over the past few months we’ve been inundated with numerous warnings of an impending recession. Will it happen in Canada? Recent data here seems to have thrown observers for a loop. While appearing before the Senate Committee on banking, commerce and the economy, in October, former...

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The True Value of ESG in Your Organization

I often hear decision-makers delay their ESG strategy because of the potential costs. Is this the case for you? If so, I recommend you think again! An investment in ESG may seem large and daunting, especially since the financial benefits are not immediately apparent. However,...

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Ready for the ESG Tsunami?

Not a day goes by without hearing about environmental, social, and corporate governance (ESG) principles. Executives are facing mounting pressure on all sides. Consumers, investors, and governments are raising their expectations and demanding concrete commitments. Companies that ignore this pressure will pay the price and...

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This title may seem obvious, and yet, several companies communicate with their audiences in a generic way or worse, without infusing their personality. So how do you humanize your communications? Here’s an overview. First, what is humanization? According to the Merriam-Webster Dictionary, this term refers to...

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Five Tips To Enhance Your Open House Experience

Open houses are essential for promoting schools and connecting with future students and their parents. While health measures are easing and are starting to allow some in-person activities, how can we offer a unique, hybrid open house experience? Above all, how can we stand out...

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Transforming crises into a competitive advantage

We often hear that we have to learn lessons from the crises that we experience. Beyond lessons, there are also great opportunities to take advantage of, such as improving practices, rethinking the status quo, and reinventing yourself. For organizations, dealing with the post-crisis period is...

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