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The Four Steps of Effective Community Management

Social media communications are constantly changing: weekly updates, new features, and changes to algorithms are things you have to deal with on a daily basis. How to monitor all these changes and remain effective in community management? Here are four steps that I highly recommend: ...

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Avoid joining the “content abyss”

Creating inspiring, different and authentic content for social media can become an impossible mission if you do not ask yourself the right questions right from the ideation. While we must produce quality material, we must also ensure that the right content will be seen at...

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Data and PR make a good team

"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase  last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has  stayed in my...

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