Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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How do we keep essential services employees engaged?

Much has been said about healthcare workers, those guardian angels who have been on the job since the beginning of the health crisis. Since Tuesday, thousands of employees, working in services declared essential, are also braving the risks associated with the contagion and maintaining production...

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Communicate during the time of the coronavirus

Seven tips for business leaders The global COVID-19 pandemic is taking us out of our comfort zone and forcing us to measure our words and actions. Business leaders know how essential communication is under such circumstances. After offering a first guide to address communications and public relations...

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2020: The Urgency to be Courageous

2019 was a very clear year for the future of humanity. We are increasingly experiencing what science has long predicted. Threatening forest fires in the Amazon and California and those that are still terribly active in Australia. Severe flooding. Extremely violent storms. Suffocating temperatures. Never...

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Does PR increase sales?

Organizations are increasingly looking to calculate the ROI of their public relations campaign. It’s easy to understand why since they spend significant amounts of money and want to get the best return. The question often comes up: can PR increase sales? The answer is clearly yes....

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