Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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CASAvlog #3 – Nano-influencers

At a time when the power of influencers is no longer to be proven, the smallest players, called nano-influencers, are enjoying tremendous popularity. Catherine Chantal-Boivin, director of STUDIO CASACOM, presents 3 good reasons to do business with them! Curious to learn more about influencer marketing?...

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Three tips for humanizing corporate video content

It's no longer a secret - creating corporate video is extremely effective and increasingly popular for a variety of strategic reasons. Overall, corporate video reinforces the credibility of a company in addition to highlighting the history of the company and the employees who represent it.   The...

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Internship at CASACOM: A Rewarding and Human Experience

Seven weeks ago, I started my internship at CASACOM. As I write these lines, it is now coming to an end. These last weeks have been very rewarding and constructive from an academic and professional perspective. They allowed me to better understand the dynamics of...

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Mindfulness for a Happy Business

Mindfulness at work: esoteric ephemeral concept or relevant HR approach? As far as I am concerned, it is, without a doubt, an ideal to achieve. To practice mindfulness at work is to be consciously vigilant, fully invested, acknowledge the loss of focus and be able to...

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CASAvlog: Our PR predictions for 2019

One of our prediction for 2019? More and more public relations firms will offer services traditionally offered by advertising agencies. Will they become one? Listen to our President and Founder, Marie-Josée Gagnon, talk about her predictions with Catherine Chantal-Boivin, director of the CASACOM STUDIO. Stay tuned...

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#MeToo: Is your crisis management plan passing the test?

Over the past year, the #MeToo movement has initiated a real change in culture around the world and companies are no exception. This collective awareness has accelerated the implementation of measures to prevent harassment, such as the Canadian anti-harassment bill, C-65, which received Royal Assent...

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