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CASACOM
ELEVATE
STUDY

The Public Relations and
Communications Landscape
in Ontario and Quebec

DOWNLOAD THE STUDY

CASACOM partnered with Leger to profile the public relations and communications landscape in Ontario and Quebec. Our goal: to help leaders elevate themselves and plan for the future. We also wanted to provide insights on industry trends and inspire us all to be better communicators, leaders and influencers.

Topics include:

01

A Profile of PR &
Communications Teams

02

The Growing Importance
of Employer Branding

03

Investing in ESG and CSR

04

Overview of Tools Used

05

The External
Consulting Landscape

06

The Influence of PR
and Communications

01

A Profile of PR &
Communications Teams

03

Investing in ESG and CSR

05

The External
Consulting Landscape

02

The Growing Importance
of Employer Branding

04

Overview of Tools Used

06

The Influence of PR
and Communications

Download the 2021 Study

    Key Takeaways

    48

    of respondents
    have an
    ESG/CSR strategy

    68

    of respondents do not
    have an employer
    brand specialist

    41

    of respondents present
    to the board of directors
    one to three times a year

    Communicate
    to Elevate

    CASACOM Celebrates its 20th Anniversary

    What our customers are saying

    CASACOM has supported us on all fronts to create a 360 degree campaign that reaches our audience with maximum impact. Their multidisciplinary team has developed strong messaging that speaks to our audience through all mediums such as videos, advertising, content marketing, internal communications, and industry events.

    Valérie Piuze / Communications Manager, Pharmascience

    What our customers are saying

    CASACOM is a partner of choice that helps us shine through with the creation and presentation of exceptional written, video, and digital content. I can count on their proactivity and expertise to position us advantageously in the media and with our IT customers.

    Odile Rivard / Director Marketing and Communications, NOVIPRO

    What our customers are saying

    The CASACOM team is always very proactive and regularly suggest options to improve our course of action. We really feel the consideration and the commitment that is consistently given to our organization.

    Martine Cantin / Managing Director, AFFQ

    What our customers are saying

    CASACOM is a true strategic partner for both B2C or B2B. They engage themselves thoroughly in our complex projects in order to become our extension and increase our impact in the market.

    Toyota Canada

    What our customers are saying

    We truly appreciate our partnership with CASACOM. Since day one of working together, the team has been dedicated to achieving our business goals and approaches every project with positivity. They are truly an extension of our team and our brand, and we can fully trust that everything is executed with excellence.

    Clearly

    What our customers are saying

    I really appreciate the team spirit and the proactivity of CASACOM. Their weekly updates, budget tracking, but above all, great involvement, passion and approachability contributed significantly to the success of the Tous ruraux movement.

    Annie Tessier / Marketing Advisor, Solidarité rurale du Québec

    What our customers are saying

    We found CASACOM to be reliable and devoted professionals to the launch and success of the Croque-Livres project. With their precious collaboration, we received with much pride three awards. CASACOM is a big part of the success Croque-Livres obtained in all regions of Québec.

    Steve Fontaine / Fondation Lucie et André Chagnon

    What our customers are saying

    I definitely feel that CASACOM and our company are on the same team.

    Daniel Lépine / Previously Manager, Business Development & Marketing, Gowling Lafleur Henderson LLP

    What our customers are saying

    We are pleased to work with CASACOM. The team excels in recommending and implementing topnotch communications strategies supporting our business objectives. Whether on short or long term, they understand the needs of our organization and can adapt to all kinds of situations.

    Claude Gosselin / President and Chief Executive Officer, Aluminerie Alouette

    What our customers are saying

    Since 2015, I have been able to count on the CASACOM team for their strategic support, creative contribution and production of tools and campaigns. Their assistance has been invaluable in managing our Company profile including during times of crisis.

    Julie Paquet / Previously Head of Communications, The Jacques Cartier and Champlain Bridges Incorporated

    What our customers are saying

    CASACOM’s knowledge of the complex governmental structure and its understanding of how to preserve the image of local and international investors throughout this intricate project have played a great part in our successful endeavours.

    Cameron Charlebois / Previously General Manager, Viger DMC International

    What our customers are saying

    For at least three years, CASACOM has provided creative, strategic and effective integrated public relations & communications support to Etsy Canada. They were instrumental in helping our brand connect with Quebec consumers, media and influencers.

    Jennifer Knox / Previously Senior Marketing and PR Manager, Etsy

    What our customers are saying

    Through CASACOM’s guidance and support, we feel that we entered the province in the right way and making the right relationships…CASACOM has given us great ideas and encouragement that we are not only going to be successful, but help build the marketplace. With CASACOM’s partnership I really feel like we made a real difference.

    Paula Puleo / Previously Chief Marketing Officer, Michaels

    What our customers are saying

    At all levels, we are very satisfied with the quality of the work, commitment, responsiveness, and excellent customer service of CASACOM; as well as their overall attitude towards our team. They take the time to not only to know our brand and our products, but also the people on our team with whom they worked with regularly.

    Netatmo

    What our customers are saying

    The CASACOM team is an extension of our team at Métro. For several years now, they have done more than support us in our projects, they help propel them and go further to ensure successful outcomes. They are part of our everyday essentials.

    Geneviève Grégoire / Communication Advisor, Métro

    What our customers are saying

    At Ultima Foods, we consider CASACOM a true partner. Not only do they advance our communications strategy, but they always bring intelligent, fact-based solutions to any problem we face. And on top of that, they are extremely dedicated, passionate and creative. From corporate communications to issues management to innovative events and media relations, we rely on their counsel and advice to help us build a strong Canadian brand.

    Gerry J. Doutre / Previously CEO at Ultima Foods

    About CASACOM

    Founded in Montreal in 2001, CASACOM is an
    independent national consulting firm specializing
    in integrated business strategy, public relations and
    communications. Thanks to our business savviness,
    our 360 approach and our measurable and demonstrated
    results, we help our national and international clients
    build and consolidate their relationships with their
    target audiences to increase their positive impact.

    Looking to communicate to elevate?

    We would like to hear from you! Please contact us and we will get back to you shortly.