Saint-Hyacinthe School Service Centre (CSSSH)

Challenge

The labour shortage has created a host of challenges. For the Saint-Hyacinthe School Service Centre, these included increased competition from the Maskoutains region’s top employers.

Casacom was commissioned to develop and execute an employer branding strategy for the CSSSH.

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Results

Rallying slogan

“C’est ICI que ça se passe” (It all happens HERE) is a unifying slogan for the school service centre. It is used online, on posters, at job fairs and more.

Positive feedback

A majority of the school principals hired in 2022 noted the employer branding was authentic and distinctive.

Strategy and Activities

• Survey all employees
• Develop personas based on survey results and define distinctive traits
• Write a manifesto on reasons to work for the CSSSH
• Create a brand image around the “C’est ICI que ça se passe” (It all happens HERE) slogan
• Recommend improvements to digital and print tools
• Conceptualize videos, GIFs and animations