Explore how Airex strengthened its engagement with partners and investors through an integrated strategy including media, social media, video, and content.
In January 2022, Airex was raising capital, had a new CEO, a renewed strategy and an upcoming press conference. To keep its partners and investors in the loop and engaged, it turned to Casacom to ramp up its communication efforts.
Strategy and Activities
Develop and execute an integrated communications plan (media relations, social media, video, communication tool and content creation, government relations)
Expand the brand image from an existing logo and website into a full-blown graphic identity
Organize a press conference in Port-Cartier to announce the construction of Canada’s first biochar plant
Develop an ongoing LinkedIn and content creation strategy
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