Aluminerie Alouette

Challenge

The largest employer in Sept-Îles had to recruit more than 300 people—one third of its workforce—over three years.

This was a twofold challenge because the region’s job market was saturated and three other large employers had similarly significant needs.

Strategy and Activities

• Define Alouette’s identity by determining its distinctive characteristics and market positioning
• Develop the Living Alouette slogan
• Organize employee photoshoot and create multiple visuals
• Create an employee experience and recruiting microsite
• Produce a promo video
• Produce a 360-degree video of the plant
• Provide recommendations for the internal launch
• Develop a strategic launch and content creation plan