Brave

Learn about the creation of the Brave podcast highlighting inspiring women and the distribution strategy designed to increase visibility.

Challenge

“Brave” is a unique live and podcasted interview series showcasing women who dared to be brave.

Created by Marie-Josée Gagnon, “Brave” bets that courage is contagious, that it can become a skill and should be a habit.

By sharing these real-life stories, “Brave” hopes to inspire and encourage both women and men to live the life they are meant to live.

Strategy and Activities

  • Develop the “Brave” podcast to celebrate women who dared to be brave
  • Create visual identity
  • Organize and record public “Brave” events for distribution as a podcast
  • Produce podcast
  • Create and maintain hosting webpage
  • Develop and execute distribution strategy
  • Create content and manage social media pages

Results

52
Conducted since the creation of “Brave”
interviews
20 %
Average LinkedIn engagement rate
40,000+
Total podcast listens
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