Complexe chirurgical CMC

Challenge 

Complexe Chirurgical CMC, a private medical centre, sought to spotlight its team’s expertise and the quality of its pre-, peri- and post-operative care for gender-affirming surgery patients.  

Casacom was also commissioned to inform CMC’s audience about its new digital platform for supporting patients through their transition. 

In addition, Casacom was tasked with GrS Montréal’s rebranding.

Strategy and Activities 

• Create a testimonial video of three patients discussing their transitions and the care they received at CMC and its convalescent home 
• Create a corporate video featuring the surgeon Dr. Pierre Brassard 
• Create an information video about the Monarch platform 
• Develop a comprehensive digital distribution strategy
• Rebrand GrS Montréal