CARTIER Packaging is a packaging solutions leader with over 40 years of experience. In the midst of pandemic recruiting challenges and internal process reengineering, it asked Casacom to develop a distinctive employer brand to reflect its unique culture, help recruit new talent and support its strong growth.
Strategy and Activities
Create a slogan and creative concepts
Organize corporate and lifestyle photoshoots around the theme “Bien entourés” (Supported and nurtured) to update its employer branding tools and platforms
Provide recommendations for the internal launch
Create and produce a series of three lighthearted videos featuring some of the company’s eclectic duos to show that no matter their position, everyone works together at CARTIER.
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