NFP

Challenge

Despite a crowded marketplace and the challenge of standing out among numerous competitors in the insurance and financial sectors, NFP Canada, an Aon Company, needed to build brand and service awareness through consistent and impactful media coverage, highlighting their expertise and industry contributions.

Strategies and activities

• Enhance NFP’s narrative through exclusive media pitches crafted from insights gathered in collaboration with multiple subject-matter experts (SME) across multiple geographies.
• Engage SMEs to capture insights about such diverse portfolios as mining and cyber security to horse and motorcycle insurance.
• Emphasize diverse media formats—print, online, and podcasts—to optimize reach and engagement.
• Regular approaches to trade-specific publications and active participation in relevant podcast discussions were prioritized to ensure sustained visibility.