Pharmascience - 360 Campaign

Challenge

With the vast array of medications on the market, pharmacists feel overwhelmed and unsupported by pharmaceutical companies.

Pharmascience sought to solidify its position as a reliable partner for pharmacists and a trusted supplier of generic medications for consumers.

Strategy and Activities

• Raise awareness among consumers and pharmacists about the importance of buying and supporting local products while highlighting Pharmascience’s Quebec roots.
• Humanize the brand by showcasing the company’s history and its founder’s passion
• Target all levels of influence, including pharmacists, sales teams and representatives
• Develop a 360-degree content distribution strategy for maximum reach