Pharmascience - Employer branding

Challenge

The pandemic had a significant impact on internal engagement, and, faced with recruiting challenges, Pharmascience contacted Casacom to develop its employer branding.

Strategy and Activities

• Analyze a survey of 1,000 employees
• Study results in discussion groups
• Develop an employee value proposition, a slogan, campaign concept
• Develop internal and external deployment plans
• Produce a video and organize photoshoot
• Update Careers website