Prosciutto di Parma

Challenge

Despite the ongoing impact of the COVID-19 pandemic, Prosciutto di Parma entrusted Casacom with continuing to adapt its public relations and marketing activities and improve its visibility and brand recognition in Canada.

One key aspect was to keep educating key audiences on the “Parma difference,” the creative concept woven into all messaging and content.

Strategy and Activities

• Partner with local chefs and influencers to create recipes and social media content
• Create a new Instagram page and local content for Canada
• Raise awareness with integrated digital campaigns (banner ads, social media, newsletters)
• Promote Prosciutto di Parma with strategic in-store and online marketing activities (tasting demos, deli staff training)
• Partner with culinary associations to enhance recognition among industry professionals and generate content
• Identify and recruit industry experts as Prosciutto di Parma specialists in Canada