Volta Energy Solutions

Challenge

Volta, a Korean copper foil manufacturer, was determined to take the North American market by storm. 

To be successful, Volta needed effective storytelling to win over the public in the face of scrutiny over the electric vehicle battery industry’s energy efficiency, sustainability and active contribution to the Quebec economy.

Strategy and Activities

• Create a stakeholder map and organize meetings with influential people
• Develop a communication plan, including a press conference with both levels of government, to position Volta on the Canadian market
• Craft key general and technical messaging and prepare FAQ responses
• Manage media relations for Volta’s market entry
• Create an employee experience and recruiting microsite