Launching OnDeck in Canada and Increasing Thought Leadership
OnDeck Canada is a leading online lender to small businesses. Based in New York City, our challenge was to introduce the platform to Canadian business owners, generate business and trade media coverage, and position OnDeck as a thought-leader amongst their competitors in a new market.
Strategies and Activities
Developed a comprehensive strategy and executed media relations activities to further reach OnDeck Canada’s target audience.
Led press release coordination/distribution and announcements of OnDeck Canada’s newest partnerships with various companies.
Targeted B2B and B2C storytelling, leveraging customer testimonials, as well as thought-leadership stories with the company’s CEO. Organized various speaking opportunities at industry events, including the Canadian Innovation Exchange and the Canadian Fintech Summit 2017.
Crafted blog posts with Canadian content tied to SEO keywords to attract more Canadian SMB owners to OnDeck’s website.
Total program reach of over 25 million.
OnDeck CEO interviewed on BNN and Bloomberg Canada.
Participation in three industry related events/conferences.
Featured in: Ottawa Life Magazine, Globe & Mail, Business in Vancouver, Rogers Daytime, 680 News, etc.