fbpx

”Aligning purpose, vision and impact.”

– Christelle Masson

cmasson@casacom.ca

Highlights

  1. Executive MBA, UQAM (2005-2007) and Paris-Dauphine University (2007) 
  2. Diploma of Specialized Higher Education, Management and Sustainable Development, HEC (2008-2011)
  3. Communications Director, Longueuil Symphony Orchestra (2019-2021)
  4. Sustainable Development Specialist, SEMAFO (2010-2013)
  5. Sustainable Development Specialist, Canadian Malartic Partnership (2017-2019)
  6. Communications and Sustainable Development Consultant (2005-2010; 2014-2017)

Profile and expertise

Why I love what I do

I love what I do because I am passionate about it. For almost 20 years, my mission has been to “transmit to convince”. While I was considered an avant-gardist, a nice-to-have, and more often than not a nuisance, I transmitted my passion for sustainable development to those who would listen to me, both in business and in private life. There is no longer any doubt about the need to integrate environmental and social criteria into any business strategy. Although I am happy to be heard today, I wish humanity had not come this far. 

Why CASACOM

The reason is quite simple. Corporate communication has always been a part of my life since I started working. So to be in a place where I can combine communication with the opportunity to make a difference in an efficient environment with caring colleagues… what more could you ask for? I feel privileged and equally honoured to serve exceptional clients. 

What else…

Music, sports and travel are an integral part of my life. I have a passion for singing and for pop and classical concerts, I have worked briefly for a music conservatory in France and I have studied in a symphony orchestra. As for sport, a late start in triathlon, where limits are constantly being pushed back, brought me to the half-Ironman. Injuries here and there, and motivation at half-mast, we’ll see if a comeback is possible. Finally, the most important thing: my two children, Lucas and Natan, without forgetting my adorable Bernese Mountain Dog, Brad.