Welcome back! We hope you all enjoyed the holidays with family and friends. To get back into the swing of things, we’ve provided a summary of a few communications articles that made the news this week. Brands: This week the Toronto Star announced it will add up...
Read MoreThe New Year tends to represent change and new opportunities; starting fresh. This week, our three favourite communications and PR tips and stories all revolve around ideas and suggestions you can use going into 2015. From ways to improve the usage of your social media...
Read MorePeople often ask… how do you create a relationship with someone in the media or how do you send an effective cold email? We answer those questions in our favourite communications and PR stories of the week. Plus, Telus’ new campaign wants you to ditch...
Read MoreIt’s that time of the week again; our three favourite communications stories are here. You can learn more about WestJet’s new marketing campaign, find out what some of 2015’s social media resolutions are and discover the best ways to maximize your PR opportunities during the...
Read MoreCan your picture be worth 1000 social views? Is online shopping more common this holiday season over in-store shopping? And are brands gaining momentum with multi-screen programs? You can discover the answers to these questions in our weekly roundup of our favourite communications and PR...
Read MoreOur weekly top three favourite communications and PR stories are here. From Instagram to the importance of team meetings and the future of digital screens, we cover it all. Digital: New research from Microsoft Advertising shows what roles each digital screen has in a Canadian’s life. According...
Read MoreWhat’s in store for digital marketing next year? Why read competitor press releases? Is the Toronto Star launching a new tablet edition? You can read up on these stories in our three favourite communications and PR stories of the week. Media: To coincide with the launch of...
Read MorePress Releases: Many of us have heard countless of times that traditional media (newspapers to television advertising) is dying or that it has died. However, traditional media is still around and has expanded since the arrival of the Internet. In fact, traditional press releases are still...
Read MoreIt’s that time of the week again; our three favourite communications and PR tips and stories are here. You can find out some common PR misconceptions, why it’s difficult to detect emotion in texts and emails and what the Ello network is. Before we let...
Read MoreBefore wrapping up your last tasks of the day, why not catch up on a few communications and PR stories and tips from this week. Here are our top three: Audience Engagement: Good PR involves sending a message, but it’s also about telling a story. PR that...
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