Internal news

Our business strategy, public relations and integrated communications firm has refreshed its brand to reflect its evolution. Today it unveils a new visual identity, positioning, slogan and website.

“Our new tagline, Let’s make history, embodies our commitment to supporting our clients, the visionaries and leaders who make history by tackling projects that are bigger than themselves, projects that will stand the test of time,” said Casacom Founder and President Marie-Josée Gagnon. “We’re passionate about organizations that think big, drive change and make the world a better place. Because the choices we make today are what shape tomorrow’s history.”  

Marie-Josée shares her excitement and vision for this milestone.

A modern, elegant visual brand

The new visual identity, featuring a revamped colour palette, serif typography and meaningful new pictograms, accurately reflects the company’s personality, according to Catherine Chantal-Boivin, Partner and Vice President, Creation.

“Casacom is both innovative and sophisticated,” said Chantal-Boivin.  “Determined in its pursuit of excellence, but deeply human. All this rich complexity is expressed in our new visual identity, and I’m very proud of it.”  

The updated branding also appears on the firm’s website, which was redesigned in conjunction with Walter Interactive to be more in line with current trends. Key elements in the makeover included adding subtle animation and enhancing the user experience for fluid, intuitive navigation.  

The firm is also launching a video where team members talk about what the slogan and positioning mean to them, as well as an animated video showcasing the power of the brand.  

About Casacom

Casacom blends unparalleled business acumen and a values-driven approach to power innovation in strategy, public relations and integrated communications. Casacom was founded in Montreal in 2001. Now a nationwide presence, we seamlessly integrate research, strategy and creativity to craft powerful ideas that help our clients stand out from the crowd, connect meaningfully with their audience and maximize their positive impact. We believe today’s business leaders have the imagination and capacity to think big, meet every challenge, and drive change. That’s where we step in. Our team has the expertise and perseverance it takes to paint a picture that will endure, one that matters. Our client’s.  

Casacom’s team of some thirty committed professionals always aim higher, for themselves and for our clients. We’re proud to partner with over 85 organizations as a member of the Worldcom PR Group, the largest international network of independently owned public relations firms.