Internal news

‍Casacom is expanding its public affairs expertise with two recruits: Jérôme Lussier, Vice President, Public Affairs and Sustainability, and Daniel Tran, Director, Communications and Government Relations. The firm is also enhancing its Studio team with the addition of senior graphic designer Martin Dumas.

“The arrival of Jérôme, Daniel, and Martin reinforces our commitment to continually raising the bar in public affairs, government relations, and graphic design,” said Jean-Michel Nahas, Senior Vice President and Partner at Casacom. “With their complementary expertise, they will play a key role in the evolution of our services and the development of impactful solutions. Their contributions will foster innovation and collaboration within our communications firm.”

Jérôme Lussier brings in-depth expertise in public affairs and sustainability, acquired in both the private and public sectors. He practised business law in New York and Montréal before transitioning to the media world as a journalist for various national outlets in both French and English. He later served twice as a senior political advisor at the National Assembly and, more recently, as a parliamentary director in the Senate of Canada. He also held the position of director of public affairs and sustainable investment at the Caisse de dépôt et placement du Québec. With his background spanning law, politics, communications, and sustainability, Jérôme is a valuable asset in advising the firm’s clients.

Daniel Tran, who holds a master’s degree in business administration from Université Laval, has extensive management experience in the healthcare network, the financial sector, and municipal government. After running in Montréal’s 2021 municipal elections, he joined the office of Mayor Valérie Plante and the executive committee, working on economic development and innovation portfolios. His ability to bridge policy and communications will be invaluable in strengthening Casacom’s influence in the public affairs landscape.

With over 20 years of experience, Martin Dumas excels in graphic design and the creation of complex visuals. His approach combines creativity with aesthetic sensitivity. He stands out for his ability to quickly grasp client needs, his mastery of the industry’s most advanced tools, and his skill in transforming concepts into powerful visuals.