The term AI deserves the “most popular” award of 2017. Not a day went by without the term being used by the media. Record investments and key players, such as Google, Facebook and Microsoft, are securing Montreal and Toronto’s reputation in this area, both in...
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While we are barely recovering from analysis in real time, here comes artificial intelligence’s (AI) new capabilities to predict future behaviours. More accurate than the tools used for weather forecasting, algorithms can build predictive calendars and determine the best times of the year, week or...
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Chatbots have become the most visible and even intelligible part of the presence of artificial intelligence (AI) in 2017. These programs are increasingly integrated with messaging applications, such as Messenger. They can simulate a conversation with one or more humans by voice or text exchange. The...
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With the decline of the organic reach, companies can no longer broadcast content on platforms like Facebook hoping the universe captures it. They must promote it through paid publications to reach their target audiences. By definition, social media connects people. The best corporate ambassadors are often...
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In 2007 Facebook launched its Pages for Business and the success was amazing. Brands could finally have a "free" presence on the platform and join thousands of fans. The key was to create rich, engaging content to ensure exponential growth of your community. Then in 2010, we saw...
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The outburst of "2018 predictions" reminds us that the New Year is right around the corner and a time to reflect on the past, but also a time to anticipate new trends for the year to come. So we put on our Nostradamus hat and...
Read MorePublic relations will not avoid the transformations generated by artificial intelligence (AI). CASACOM is actively thinking about the many changes that lie ahead. Will robots replace professionals? Will algorithms create press releases from scratch? Will technology detect the best target audiences to interact with? For...
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By Suzanne Rappaport At CASACOM, our mantra is simple: Elevate the value of public relations. Elevate our clients. Elevate ourselves. We don’t just talk about elevation, we live it – both through the integrated and strategic communications programs we design and implement, and through our own professional...
Read MoreJust like our icy sidewalks, winter 2017 is shaping up to be a slippery one as the Trump team storms into office. We can look forward to grandstanding and post-truth politics at their most virulent, as emotions and personal opinions seem to gain the upper...
Read MoreIs expanding to Canada part of your growth strategy? Canada can provide exciting growth opportunities for international companies, but you have to be ready to take on this complex market. Foreign companies that expand into Canada without carrying out the necessary preparations are often restricted...
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