Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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Media Buys: When and How to Advertise During COVID-19

Amid COVID-19, advertising strategists have had to rethink their approach to consider the current situation and in turn, their consumers’ general mindset. Here is your guide on how to advertise during the COVID-19 crisis. The media is listened to more than ever Not surprisingly, the news media...

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CASAvlog: Creating Content in the Era of COVID-19

As teams transition to working remotely to stop the COVID-19 pandemic, businesses are determining the best ways to keep communications strong with internal and external audiences. In this CASAvlog, Cheryl Holmes, Director of Marketing Communications at CASACOM, shares some ideas for content creation in the era...

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COVID-19: how to interest the media?

"The world has turned upside down! We're covering topics we would never normally cover." This confidence from a La Presse journalist sums up the state of mind of those who keep us informed on a daily basis. Approaching the media these days requires more tact...

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How do we keep essential services employees engaged?

Much has been said about healthcare workers, those guardian angels who have been on the job since the beginning of the health crisis. Since Tuesday, thousands of employees, working in services declared essential, are also braving the risks associated with the contagion and maintaining production...

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Communicate during the time of the coronavirus

Seven tips for business leaders The global COVID-19 pandemic is taking us out of our comfort zone and forcing us to measure our words and actions. Business leaders know how essential communication is under such circumstances. After offering a first guide to address communications and public relations...

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