Amid COVID-19, advertising strategists have had to rethink their approach to consider the current situation and in turn, their consumers’ general mindset. Here is your guide on how to advertise during the COVID-19 crisis. The media is listened to more than ever Not surprisingly, the news media...
Read MoreAs teams transition to working remotely to stop the COVID-19 pandemic, businesses are determining the best ways to keep communications strong with internal and external audiences. In this CASAvlog, Cheryl Holmes, Director of Marketing Communications at CASACOM, shares some ideas for content creation in the era...
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"The world has turned upside down! We're covering topics we would never normally cover." This confidence from a La Presse journalist sums up the state of mind of those who keep us informed on a daily basis. Approaching the media these days requires more tact...
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The impacts of COVID-19 are being felt in all facets of our daily lives. Companies around the world are finding ways to adapt in this unprecedented and challenging time, video chats are becoming the new normal and the federal government has begun restricting any non-essential...
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Much has been said about healthcare workers, those guardian angels who have been on the job since the beginning of the health crisis. Since Tuesday, thousands of employees, working in services declared essential, are also braving the risks associated with the contagion and maintaining production...
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By definition, a crisis is caused by a major, yet temporary change. And, while we take solace in knowing that “this too shall pass,” often times the impact of such a significant change, albeit temporary, can have long-lasting implications. In a time where media consumption is...
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Beyond the physical symptoms, the effects of COVID-19 can also be felt in the general well-being of workers. Since the government’s announcements, a number of employees are now working from home or have seen their work habits change within a few hours. How can business...
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Seven tips for business leaders The global COVID-19 pandemic is taking us out of our comfort zone and forcing us to measure our words and actions. Business leaders know how essential communication is under such circumstances. After offering a first guide to address communications and public relations...
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Declared as a pandemic, there is widespread concern about COVID-19. As this day dawned, businesses are facing a real threat that can jeopardize not only the health of employees, but the financial stability of the organization and the public’s confidence in it. In such a situation,...
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While VR has been one of the buzzwords of recent years in the world of content creation, it is slow to take hold. Even though virtual reality headsets are increasingly being sold – 82 million units will have found buyers around the world this year...
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