We continue our series of interviews on influencers with the generous Ariane Svatina. Previously known as "Julius and Valentina", Ariane recently decided to rename her accounts and blog under her real name, in search of an often-overlooked authenticity on social media. An authenticity that, according...
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In the first part of this article, I gave an overview of behavioral sciences and their impact on public relations and communication campaigns and programs. Let's go a little further in our "Q & A" on the subject. 4. How can we use learning behavioral sciences...
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Behavioral Sciences offers a fascinating body of knowledge for communications and public relations professionals. Interest in this discipline has been revived by the election of Donald Trump and the growth of false news. Here is a brief "Q&A", here and in a second post, about this fascinating...
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The number of stories has long been an indicator of the success of a press activity. However, times are changing, and the media ecosystem is evolving. Is quality now taking precedence over quantity? Here are three reasons to consider sending a story to a carefully...
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"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has stayed in my...
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Casie Stewart is certainly one of the most authentic people you’ll ever meet! An award-winning content creator, lifestyle blogger, and digital media expert, she helps brands tell their storytelling in an inspiring way. She works as an influencer, spokesperson, speaker, director, and consultant for some...
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Companies are allocating more budget to social media, whether to sponsor their publications or to create their own written content, video, audio, infographic or other. All indications point to this increasing in 2018. But will organizations see a profit following their investment? Some will, others won’t....
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A group of resisters made its appearance marked this year: the so-called traditional media. At the beginning of 2017, The Public Policy Forum released its report “The shattered mirror” in partnership with the Canadian Journalism Foundation. They conducted an extensive research across Canada to provide a...
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