What do content, in-stream advertising and vacations have in common? They are the topics of our three favourite PR and communications stories of this past week. Content: What’s a hot topic in business-to-business marketing? That would be “snackable” content. According to a recent post on B2B Marketing,...
Read MoreWhat stories and tips caught our attention this week? You can find out in our top three PR and communications stories of this past week. PR: Whether you’ve been in PR for 20 years or a PR newbie, there are times when the industry has a way...
Read MoreWhat caught our eyes this week? You can find out here in our favourite PR and communications tips and stories of this past week. Innovation: Daniel Debow, one of five judges for The Globe and Mail’s Innovators at Work, a contest to identify creative business people...
Read MoreThe new Canadian anti-spam legislation will begin to take effect on July 1st. Essentially, the law forbids the sending of a commercial message to an email address, email or SMS, without explicitly obtained permission in advance. This implies, therefore, that all recipients have explicitly expressed...
Read MoreWhy is feedback important? What words get content shared on social media? Why do Canadian PR agencies need to restructure their business models? Look no further, you can find those answers in our favourite PR and communications tips and stories of this past week. Content: An infographic...
Read MoreThe CASACOM Toronto team recently hosted a group of public relations pros and business leads during a presentation and discussion about content marketing. The goal of the breakfast round table was to stimulate conversation about how this form of marketing works and to share best...
Read MoreWhat do brainstorming, tablets and Facebook have in common? They are topics of our favourite PR and communications tips and stories of this past week. Brainstorming: Brainstorming can sometimes be a frustrating thing to do. According to Ben Murray, an account coordinator at New York-based public relations...
Read MoreAn inspiring speech by Marie-Josée Gagnon, who talks about her professional journey and shares her passion for entrepreneurship as well as her vision of public relations. ...
Read MoreTen years in communications—and an organization’s life cycle—is a long time. It’s an eternity in a society that moves at the pace of “now,” that yearns for novelty, and that is in constant sharing mode. After ten years of existence, Facebook has certainly played an...
Read MoreFood trends fluctuate faster than hemlines and staying on top of the latest food trends tempting the consumer palate is critical to the success of new products – there’s nothing worse than bringing last year’s macron to this year’s flan-tastic feast! CASACOM was recently treated to...
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